group-discussion

Group Discussions



We have 2 fully trained and experienced (over 20 years each) moderators to conduct our group discussions. 

We design a bespoke recruitment questionnaire for the project and utilise our recruiters to identify potential respondents. We can recruit the respondents via telephone (for example customers based groups) or directly in home using a face-to-face recruitment questionnaire and we have access to a  highly trained and experienced team of recruiters  through our partner fieldwork face-to-face agency.

Several respondents from each group are back checked to ensure highest standards of quality.

Presentational style reports are normally available within 3 or 4 days of the last group, although shorter top-line summaries can be available within 24 hours of end of fieldwork.