One to one depths can be conducted either on a face-to-face basis or by telephone. In addition, they can be conducted amongst business customers or the general public.
This is becoming an ever increasingly popular methodology offering qualitative insight across a diverse or geographically dispersed audience.
Rachel Webb heads up this element of our business. She co-ordinates all depth interview projects and moderates the majority of depths personally. When the needs arise, she is also supported by a small team of experienced moderators and executive interviewers for larger projects.