This article first appeared here in Women in Business NI in April 2025. Market research sometimes finds itself overlooked, seen as the quieter, less glamorous cousin (present company excluded, of course) of marketing and advertising. But, this perception couldn't be...
FN Research was delighted to announce that we won the Wellbeing in the Workplace Award at this year’s Bangor Business Awards 2024. At FN Research, we know that our team's health and happiness is so important. This award is a testament to the hard work we’ve put into...
This article first appeared in News Letter on 21st November 2024. As a business owner, it’s easy to fall into the trap of thinking that once you’ve been in the game long enough, you’ve got it all figured out. You’ve faced the challenges, learned the lessons, and found...
This article first appeared here on Love Belfast on 14th August 2024. Here we are in the midst of exam results season, and I'm sure we can all still remember that feeling of standing outside school, envelope in our hands, thinking "Should I open it or not?" Whether we...
At FN Research, we thrive on telling our clients' stories, but today, we're taking a moment to celebrate our own success! We're so proud to have been shortlisted in not one, but two categories at the prestigious Women in Business Awards 2024. We're thrilled to have...
There has been a lot of discussion in the media recently regarding Electric Vehicles (EVs) from changes in government policy, to infrastructure requirements through to batteries freezing in cold weather. In a world where the wheels of change are always turning and...
We are often asked what is quantitative research and when should we be using it. Quantitative research is a systematic method of gathering and analysing data that primarily deals with numerical information and statistics. In other words, it's all about quantifying the...
Focus groups are a tried-and-tested method for delving into the 'whys' rather than the 'how manys'. At FN Research, we understand the pivotal role focus groups play in unravelling the intricate threads of consumer perceptions, thoughts, and emotions. So when and why...
This article first appeared on Love Belfast on Thursday 23 November 2023. https://lovebelfast.co.uk/business-owners-why-tis-the-season-for-market-research/