Online communities are becoming an increasing important way you can engage with your target audience and collect invaluable insights.

So Firstly, What are Online Communities?

FN Research online communitiesOnline communities are like digital gathering places where people with shared interests, goals, or experiences come together to interact, discuss, and collaborate on various topics. These communities can take the form of forums, social media groups, or specialised platforms, and they provide a space for individuals to connect, learn, and engage with like-minded individuals without physical boundaries.

An excellent example of where an online community could work for market research is in the gaming industry. Let’s say a video game development company wants to understand the preferences, opinions, and experiences of its players to improve their games.

They could create an online community or forum specifically for their players. Here, gamers can discuss their favourite games, suggest improvements, report bugs, and share their gaming experiences. The company’s market research team can monitor these discussions, ask targeted questions, and gather valuable feedback directly from their player community.

This approach not only provides the game developer with insights into what players like and dislike but also fosters a sense of belonging among the gaming community. It’s a win-win situation, as players get to voice their opinions, and the company gains actionable data for enhancing their games.

So how do we help our clients create a thriving online community that fosters a “respondent first” experience, maximising productivity, agility, and budget?

Respondent First: The Heart of Our Approach

Our approach is centred around putting the member first. We understand that your online community is only as strong as its participants. When participants feel valued and heard, they are more likely to engage, share, and provide meaningful insights.

A Conversational Tool Tailored to Your Community

One size does not fit all. That’s why our community platform is highly customisable to align with your audience. It’s not just another survey tool; it’s a dynamic, conversational platform that adapts to your community’s unique characteristics. This approach ensures a natural and engaging experience for your members.

Agility, Flexibility, and Scale All in One

FN Research online communitiesIn the fast-paced world of market research, agility is key. Our community platform allows you to conduct small to large-scale quantitative studies, self-guided qualitative studies, and even focus groups, all in one place. No need for multiple platforms or tools. You have everything you need to capture insights, whether you’re targeting a handful of respondents or a massive audience.

In the ever-evolving world of market research, staying ahead is critical. Online research communities are one of the ways of the future. Working with us, you can create a thriving online community that encourages participation, gathers valuable insights, and maximizes your research potential.



If you need to know more about how we can help develop online communities for your company or brand then please get in touch.