Online communities are becoming an increasing important way you can engage with your target audience and collect invaluable insights. So Firstly, What are Online Communities? Online communities are like digital gathering places where people with shared interests,...
At FN Research, we are thrilled to share some fantastic news. Last night, for the second year in a row, we had the honour of receiving the prestigious 'Best Professional Services' award at the Bangor Business Awards 2023. This accomplishment is a testament to our...
This article first appeared in Business First on 6th October 2023. Market research. It’s the gift that keeps on giving. No matter what time of the year your project takes place, the data and those insights will help you to make informed business decisions well into...
FN Research is thrilled to announce that we've been shortlisted not just in one or two, but in three categories at this year's prestigious Bangor Business Awards. It's an incredible honour, and we couldn't be prouder of our achievements. The three categories in which...
Surveys are an invaluable tool in the world of market research, offering a direct line to the thoughts and opinions of your target audience.. Most people think they can design a questionnaire, but often it is poorly constructed, which leads to lacklustre response...
(A version of this article first appeared in Business First magazine on 15th August 2023) In today's competitive business landscape, establishing a strong connection with customers is vital for success. Understanding the entire customer journey and experience has...
FN Research recently undertook a project on behalf of the Consumer Council, results of which were featured in a recent BBC NI article. When the Consumer Council commenced this research, there was no up-to-date or specific data on the prevalence of these conditions in...
In today's data-driven world, gathering and analysing information has become an integral part of decision-making processes in businesses across industries, but we need more, we need to create numbers with attitude. And that's where market research comes into play. In...
‘I am not sure if I really need market research.’ That is a statement we often hear in conversations with a new clients. Well, do you need to understand what your customers really want? Research provides insight into what your customer prefers, what and how they buy...