FN Research is thrilled to announce that we've been shortlisted not just in one or two, but in three categories at this year's prestigious Bangor Business Awards. It's an incredible honour, and we couldn't be prouder of our achievements. The three categories in which...
Surveys are an invaluable tool in the world of market research, offering a direct line to the thoughts and opinions of your target audience.. Most people think they can design a questionnaire, but often it is poorly constructed, which leads to lacklustre response...
(A version of this article first appeared in Business First magazine on 15th August 2023) In today's competitive business landscape, establishing a strong connection with customers is vital for success. Understanding the entire customer journey and experience has...
FN Research recently undertook a project on behalf of the Consumer Council, results of which were featured in a recent BBC NI article. When the Consumer Council commenced this research, there was no up-to-date or specific data on the prevalence of these conditions in...
In today's data-driven world, gathering and analysing information has become an integral part of decision-making processes in businesses across industries, but we need more, we need to create numbers with attitude. And that's where market research comes into play. In...
‘I am not sure if I really need market research.’ That is a statement we often hear in conversations with a new clients. Well, do you need to understand what your customers really want? Research provides insight into what your customer prefers, what and how they buy...
I am often asked ‘How can research help my business?’ There are many ways but here’s a few. 1. Finding the right customers - providing information and insight to help divide target/ current customers into distinct segments based on different parameters such as...
Clients often ask me how they start to go about undertaking a research project, what information do they need to provide.
In conjunction with our existing online panel provider, we are excited to offer fast, flexible and cost-effective in-home product testing that allows the product to be used how and when it was intended, rather in an artificial central testing location. This method provides the most valuable insight and is a cost-effective way to evaluate your product.