Qualitative Research


Providing you with the clarity and knowledge you need.


We help organisations understand their customers, markets & brands. Our team is highly experienced in a range of qualitative research techniques and work across commercial, B2B and government sectors.

Qualitative research is used for many purposes such as to evaluate new product development, advertising and packaging concepts and generally helps to understand motivation and deep felt beliefs driving everyday behaviour and motivations.

Qualitative Research Services in Northern Ireland


Focus groups are an effective qualitative research method that can be used in a range of ways either face to afce or online, from consumer research to idea development.



FN Research provide depth interviews for our clients. These can be conducted face-to-face, by phone or online, allowing us to continue to provide this service during the Covid-19 pandemic.


Observations or footfall counts are a popular method of qualitative research that allow us to use our expertise to monitor and record information such as consumer behaviour in-store.

“We are passionate about information and knowledge.”

Some of Our Clients

FN Research has successfully completed Qualitative Research Projects for…

Neill's Flour

We hired FN Research to carry out some qualitative research. Fiona was very professional, efficient and timely throughout.

She fully understood the brief and ensured that she had carefully sourced the right participants for the focus group.

I was able to observe and found Fiona to be an excellent moderator who managed the group well, making them feel at complete ease in order to get everyone engaged.

Well-structured questions led to interesting discussions which Fiona was able to probe deeper into.

We were very happy with the insight received, it was professionally presented and received extremely promptly.

I would have no hesitation recommending FN Research.

Get in touch to discuss your research project

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