Ethnography research and ethnography depths is used extensively in the UK and is now starting to make a presence locally in Northern Ireland.
As experienced practitioners in ethnography research, FN Research is perfectly positioned to partner with you and deliver this service.
It is a type of qualitative research which encompasses both observations and one-to-one interviewing. It helps understand behaviours and rituals of people interacting with your products.
The value of ethnography for your business
We can gather further insight into interaction and usage and question what the respondent is doing and why whilst actively using the product.
FN Research Ethnography Process
One of our moderators has an initial a discussion about the product, their opinions, and attitudes regarding its usage and how they interact with it.
The moderator monitors them and perhaps other family members actually using the product in a real-life, natural setting.