Observations are any type of research that can be carried out without asking questions and which consists of recording factual information and can be used in a large number of different ways.

Observations are an effective method of assessing consumer behaviour at the fixture in-store, assessing price, promotions and the level of comparison with competitors. 

FN Research can also observe the number of pedestrians or traffic in an area across a time frame.

The value of observations for your business

Objective Insights

Compared with other methods, observational research offers the major advantage that the information is objective and does not depend on respondent co-operation and memory. It removes from consideration, therefore, all the usual concerns about the effect the research process itself has on the information obtained

FN Research Observations Process

We design a bespoke recruitment questionnaire for the project and utilise our recruiters to identify potential respondents. We can recruit the respondents via telephone or directly in home using a face-to-face recruitment questionnaire and we have access to a highly trained and experienced team of recruiters through our partner fieldwork face-to-face agency.

FN Research expertly delivers high-quality observations for a range of clients across many sectors in Northern Ireland.

Some of our Qualitative Research Clients

Get in touch to discuss your Observation project