Every week, businesses make choices that shape their future. New products, refreshed branding, adjusted pricing, fresh campaigns. And behind every one of those choices is a simple truth. You either know your market, or you are guessing.
Christmas Shopping Insights NI Business Leaders Need to Know Now
This article first appeared in News Letter here in November 2025. By Fiona Norman, MD at www.fnresearch.co.uk If you still think Christmas is all about price wars and panic buying in December, you haven’t been paying attention. Our latest report at FN Research, The...
We’re Shortlisted at the 2025 Bangor Business Awards! By Fiona Norman
I’ve had a moment this week to pause (just a quick one!) to appreciate just how far we’ve come at FN Research. And I’m absolutely delighted to share this bit of exciting news: we’ve been shortlisted in two categories at the 2025 Bangor Business Awards... Professional...
Revealed: New Stats Say Young People in Belfast Are Anxious About Future Employment Prospects
New statistics published by local insights consultancy FN Research has revealed growing unease among young people in Greater Belfast about their future employment prospects. The study, which forms part of an ongoing series exploring the real-life concerns of 18 to 34...
Revealed: The Hidden Impact of the Cost-of-Living Crisis on Young People in Greater Belfast
This article first appeared here in the Belfast News Letter in September 2025. FN Research uncovers mental health struggles, financial pressures, and missed opportunities in latest research. Local research consultancy, FN Research, has today released findings from a...
Revealed: What Young People In Northern Ireland Think About Friendships
This article first appeared here in Business Eye in August 2025. Local research consultancy FN Research has released new research findings that uncover what friendships mean to young people in Northern Ireland and the results show a generation deeply valuing...
Stop Drowning in Data, FN Research Can Turn Your Existing Data into Business Growth
If you’ve ever found yourself staring at a spreadsheet thinking, “We have all this data, but what do we actually do with it?” then believe me, you’re not alone. At FN Research, we’ve seen it time and again. Businesses are sitting on mountains of valuable information...
Why listening is the first step when it comes to Sustainability for SMEs
This article first appeared in the Belfast News Letter on 22nd July 2025 here. I know that when I started my own business a decade and a half ago, that in all honesty, sustainability just wasn't at the top of my list of priorities. But that's all changed, and now ESG...
Belfast Sets The Standard: A New Era For Sustainable Tourism
This article from Visit Belfast first appeared here on Business Eye 24th June 2025. Image credit Visit Belfast. In a bold move towards a sustainable future, Visit Belfast has unveiled a pioneering carbon footprint model aimed at measuring the carbon impact of tourism...