Every week, businesses make choices that shape their future. New products, refreshed branding, adjusted pricing, fresh campaigns. And behind every one of those choices is a simple truth. You either know your market, or you are guessing.
Our MD (Fiona Norman) recently spent time speaking with local SMEs about what they truly need from market intelligence. We talked about the consumer insights that move the needle, the pressures they face, and the decisions they wish they could make with greater confidence.
In many ways, we were doing our own research. And as always, it proved invaluable. Hearing directly from business owners reminded us that staying close to your audience is not optional. It is strategic.
What SMEs Told Us They Need
Across those conversations, three themes appeared again and again.
Impact over information
Leaders do not want endless data. They want clarity, focus, and the story behind the numbers. They want to understand the meaning behind the insight and to see clear evidence of value.
Authenticity matters
Heritage, credibility, and a sense of realness influence decision making more than ever. People want to buy from brands they trust.
Insights must drive action
Businesses do not want research that sits unused. They want insight that guides decisions, shapes strategy, and supports meaningful growth.
This is where strong market intelligence proves its worth.
How Insight Protected a Brand from an Expensive Mistake
A client recently approached us with a new advertising campaign. Fresh creative, strong visuals, clear ambition. Before they launched, we tested the concepts with their audience.
The findings were clear. The campaign completely missed the mark. It would not only have under performed but also risked harming brand perception.
Stopping that campaign before launch saved them tens of thousands in media spend and protected something far more important. Their brand trust.
That is the power of smart consumer insight. It protects your investment and keeps your strategy on the right path. It is your brand’s insurance policy.