The reason for conducting this type of research (qualitative) is to establish the whys and wherefores or 'the meat on the bones’ rather than to achieve percentage scores as with quantitative research. What are the approaches There are 2 main types of qualitative...

New Resources We have recently added a dedicated team of mature individuals who are non-interviewers to our team. Over the past few months they have been particularly focusing on footfall counts for public realm projects. This team is also an excellent resource for...

FN Research has now been trading for 2 years. During this time the company has grown to a full service research agency and can now offer on-line, telephone and face-to-face methodologies plus groups and one to one depths. ‘The last 2 years have been amazing. The road...

There has been much debate regarding on-line research in Northern Ireland for many years.  Unlike the UK where on-line research has been mainstream for a while, Northern Ireland has lagged behind due to the small size of the overall market and the associated cost of...

Myth 1: We can cut market research budgets when times are difficult. Oh no we can’t! Research/ knowledge becomes more, not less important in times of hardship.   If your marketing budget has been slashed by 50%, then it has to work 50% harder than before just to...