Focus groups are a tried-and-tested method for delving into the 'whys' rather than the 'how manys'. At FN Research, we understand the pivotal role focus groups play in unravelling the intricate threads of consumer perceptions, thoughts, and emotions. So when and why...
This article first appeared on Love Belfast on Thursday 23 November 2023. https://lovebelfast.co.uk/business-owners-why-tis-the-season-for-market-research/
As a leading market research agency, we strive to stay on top of the latest trends in our industry. In this article, we explore the developments we are currently utilising and that are shaping the world of market research. Two of the key ones are the use of advanced...
Online communities are becoming an increasing important way you can engage with your target audience and collect invaluable insights. So Firstly, What are Online Communities? Online communities are like digital gathering places where people with shared interests,...
At FN Research, we are thrilled to share some fantastic news. Last night, for the second year in a row, we had the honour of receiving the prestigious 'Best Professional Services' award at the Bangor Business Awards 2023. This accomplishment is a testament to our...
This article first appeared in Business First on 6th October 2023. Market research. It’s the gift that keeps on giving. No matter what time of the year your project takes place, the data and those insights will help you to make informed business decisions well into...
FN Research is thrilled to announce that we've been shortlisted not just in one or two, but in three categories at this year's prestigious Bangor Business Awards. It's an incredible honour, and we couldn't be prouder of our achievements. The three categories in which...
Surveys are an invaluable tool in the world of market research, offering a direct line to the thoughts and opinions of your target audience.. Most people think they can design a questionnaire, but often it is poorly constructed, which leads to lacklustre response...
(A version of this article first appeared in Business First magazine on 15th August 2023) In today's competitive business landscape, establishing a strong connection with customers is vital for success. Understanding the entire customer journey and experience has...