‘This has been our best year so far, and in terms of a company structure and size, we have changed beyond recognition.’ We increased our executive expertise and now have a team of 5 highly experienced executives from marketing, market research, psychology and...
Customer Satisfaction Surveys – All you need to know in less than 3 minutes
Why do we need to measure customer satisfaction? Some statistics suggest that it costs 10 times more to win a new customer than retain an existing one. Furthermore, satisfied customers are more likely to be repeat purchasers, heavy buyers of our product and hopefully...
Qualitative Research – all you need to know in less than 3 minutes!
The reason for conducting this type of research (qualitative) is to establish the whys and wherefores or 'the meat on the bones’ rather than to achieve percentage scores as with quantitative research. What are the approaches There are 2 main types of qualitative...
FN Research Ltd Continues to Grow
New Resources We have recently added a dedicated team of mature individuals who are non-interviewers to our team. Over the past few months they have been particularly focusing on footfall counts for public realm projects. This team is also an excellent resource for...
FN Research Celebrates a Double!
FN Research has now been trading for 2 years. During this time the company has grown to a full service research agency and can now offer on-line, telephone and face-to-face methodologies plus groups and one to one depths. ‘The last 2 years have been amazing. The road...
Online Market Research
There has been much debate regarding on-line research in Northern Ireland for many years. Unlike the UK where on-line research has been mainstream for a while, Northern Ireland has lagged behind due to the small size of the overall market and the associated cost of...
3 Major Market Research Myths
Myth 1: We can cut market research budgets when times are difficult. Oh no we can’t! Research/ knowledge becomes more, not less important in times of hardship. If your marketing budget has been slashed by 50%, then it has to work 50% harder than before just to...