Not sure when to use qualitative research and when a survey will suffice? Not sure what type of qualitative research to undertake then read on…... There’s a common misperception that qualitative research can be faster, cheaper and easier than quantitative research....
Public Realms – We can help
Over the last 2 years we been heavily involved in the Public Realms projects in many of our local towns. As a result we have developed a core team who focus on these type of projects. We have created a large team of counters who can provide footfall counts for as many...
Flexible Working – Does it work?
IT DOES FOR US! There has been much talk in the media recently about flexible working, its benefits and whether it is practical. We at FN Research are living proof it can work. We pride ourselves on being innovative and this stretches across all elements of the...
Ethnography Depths – all you need to know in less than 3 minutes
This methodology is used extensively in the UK but is now starting to make a presence locally. What is it? It is a type of qualitative research which encompasses both observations and one-to-one interviewing. What does it achieve? It helps understand behaviours and...
Emerging Trends / Client Research Needs
Things are always changing in the market research world and here at FN Research, we have recently noticed an increased demand from clients for depth interviews (conducted either face-to-face or by telephone). This methodology is excellent in providing a more...
New Standards of Quality
At FN Research we continually strive to ensure highest levels of quality and integrity and therefore I am delighted to be awarded Certified Membership of the Market Research Society in their recent reclassification of membership status. The MRS described this grade as...
On-Line Research
There has been much debate regarding on-line research in Northern Ireland for many years. Unlike the UK where on-line research has been mainstream for a while, Northern Ireland has lagged behind due to the small size of the overall market and the associated cost of...
3 YEARS ON – The journey so far!
‘This has been our best year so far, and in terms of a company structure and size, we have changed beyond recognition.’ We increased our executive expertise and now have a team of 5 highly experienced executives from marketing, market research, psychology and...
Customer Satisfaction Surveys – All you need to know in less than 3 minutes
Why do we need to measure customer satisfaction? Some statistics suggest that it costs 10 times more to win a new customer than retain an existing one. Furthermore, satisfied customers are more likely to be repeat purchasers, heavy buyers of our product and hopefully...